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Magiflame - Bioethanol Fireplaces

Introducing MagiflameTM flueless bioethanol fireplaces

At last, a product that slips easily into a grate without fuss, instantly giving not only heat but real dancing, flickering flames.

Unlike other appliances designed to give the impression of a cosy flame, the Magiflame Alchemy  looks like a real fire in your fireplace as it is a real fire! Actual flames will breathe new life into redundant grates and fireplaces without the need for a flue.  The Magiflame Alchemy fire also saves you the fuss and bother of cleaning.

Imagine the difference this will make to your room on cosy nights in, special occasions or whilst you are entertaining.

A truly useful product designed by us - experienced fireplace experts-  for people who love to live with a real fire. The Magiflame Alchemy fire is available to both customers choosing a Victorian Fireplaces'  package and those looking to retro-fit to an existing grate.

Real Fire

Magiflame Alchemy's flames are real. They move and flicker plus provide an unrivalled level of heat. A great effect is guaranteed.

Eco Friendly

The Magiflame Alchemy fire is as green as it is beautiful. It is also safe, clean and eco-responsible - helping you ‘do your bit’ for our planet.


Amazingly, the Magiflame Alchemy fire has no need of a flue.  Bioethanol only produces heat, steam and a very small amount of Carbon Dioxide.

100% Efficient

100% of the heat that your Magiflame Alchemy fire produces will stay in the room. None is lost up the chimney.  Magiflame Alchemy is 100% efficient.

MagiflameTM 10 year guarantee

We’re so confident in the engineering, build quality and durability of our product, that we’re giving a ten-year limited guarantee with each and every one. Not a year, two years, five years or even seven. But ten years.  We are the first manufacturer of this type of product to give such a long guarantee. That’s how confident we are in our product.

How the MagiflameTM Alchemy works

We ensure that the size you order will fit your grate. It is then easily secured into position by its front feet with screws.  You will also receive a set of ceramic coals (logs are also available) which you can arrange on the Magiflame Alchemy fire for the full ‘wow’ effect. You are supplied with a Magiflame operating tool which you use for opening, closing and lighting the Bioethanol in the reservoir. The reservoir for bioethanol is safely built into the middle of the Alchemy fire.  Using a supplied measuring jug and funnel can you decant the Biothanol into the open reservoir when you want to use the Magiflame Alchemy Fire. You then dip the operating tool into the bioethanol and light the end before finally dipping the lit tool back into the burner and watch the flames appear!  Use as much fuel as you wish for the length of time you want flames. One litre is approximately two and a half hours. It is best to let the flames expire with the end of the Bioethanol, but you can close the reservoir to ‘suffocate’ the flames, leaving the lid closed.

Remember, because you are ordering this product from fireplace experts you are also offered unlimited helpful advice as to whether a Magiflame Alchemy fire is best for you, and how to use it.  We believe that fireplaces deserve respect and attention to detail, so we offer expert advice and opinion as standard.

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